Senior Account Supervisor/Account Director (Earned PR)
Company Description
EGAMI Group is an award-winning agency that creates work that moves the world forward. Specifically, EGAMI Group is on a mission to bring humanity back to brands. Made for those who want to carve new lanes and uproot the standard. We are an accelerator for brands looking to create campaigns that reach the multidimensionalTM mainstream. Because the world can’t wait. We help brands seize upon the 7 trillion Dollars of economic buying power the multidimensionalTM multicultural audience holds. EGAMI is the force multiplier helping brands navigate the landscape to drive exponential business growth for brands and companies.
Our collaborative, inclusive culture empowers employees to grow both personally and professionally. Certified as a Great Place to Work for four consecutive years, EGAMI lives by values of tenacity, bravery, optimism, humility, principled, commitment, relationship focused and empathetic.
Role Description
EGAMI Group is seeking a culturally fluent Earned Media leader to join the consumer team. This is a leadership role for someone who can: sit confidently at the table, bring a POW, drive earned strategy tied to business outcomes and elevate the team around them. This is a remote (work from home)/telecommute opportunity.
Responsibilities
- Expertly owns and leads client relationships, programming and teams; solicits counsel of senior staff and consultants when needed and appropriately
- Oversees account team work quality and operational performance, ensuring deadline adherence, reaction to industry trends and ensuring plan execution maps to client objectives within budget
- Leads research, planning and development of comprehensive integrated communications campaigns
- Expertise in organizational client management to stay one step ahead of client asks and lead teams to organizational excellence
- Demonstrates writing excellence when crafting internal and client correspondence, communications plans, press materials, new business proposals, etc.; knows and adheres to AP style to deliver flawlessly written work
- Sets and leads integrated communications/PR programming including media relations strategy and execution, digital/social strategy and content approaches, outreach plan creation, executive thought-leadership planning, drafting of materials, event management, growth of contact network and effective pitching and training of spokespersons
- Generates original ideas for sustainable earned-first programming, creates and successfully integrates them into plans, measures and evaluates them against goals
- Displays strong presentation skills; is an active and vocal client leader, freely offering guidance, strategy, and course correction; able to build and maintain deep client trust
- Proven ability to drive revenue generation via organic and net new business growth
- Recommends and utilizes research and analytics as a key project performance indicator
- Grows network of industry clients and participates in relevant professional organizations and networking activities that will grow EGAMI brand recognition and own reputation
- Records, submits and approves time, expenses and POs to the right project codes on a timely basis; manages direct reports and teams to stay in compliance
- Leads financial management for accounts, including client set-up/authorization process, staff hours allocation and management, forecasting hours against utilization, and development of accurate project budgets using the firm’s financial system
- Works within account budget parameters and deadlines
- Manages micro and macro client budget issues to resolution; forecasts overservice and elevates to senior leadership proactively
- Tracks and monitors project financials (e.g., budget vs. actual) and meets client revenue targets
- Helps plan/evaluate team structures to maximize project profitability/quality
- Helps ensure team follows EGAMI financial policies and processes
- Initiates new business process, including identifying new business opportunities and helping lead the RFP response process
- Grows account organically by introducing clients to relevant EGAMI capabilities to advance their business goals
- Ensures performance expectations, career development plan and goals are set and reviewed regularly, including during performance review process for all direct reports
- Provides ongoing, constructive feedback to staff and consistently holds them accountable for performance, compliance and ethical business conduct and addresses under-performance in an appropriate and timely manner
- Mentors, coaches and supports all team members and ensures staff are developing abilities through trainings, including on-the-job training and mentoring
- Consistently follows EGAMI’s policies and procedures
- Sets achievable goals and tasks, delegates opportunities and provides resources for staff to meet their goals; consistently measures and recognizes goal-achievement
- Oversees staff’s work products to ensure quality, consistency and to foster desire to attain and maintain performance excellence
- Empowers staff and instills in them the benefits of taking calculated risks
- Contributes to the performance appraisal process for peers, managers and direct reports
- Leads by example; demonstrates strong work ethic, mastery of PR tactics and excellent people management
- Motivates and coaches teams to produce quality work and meets client objectives while achieving staff growth goals
- Sets and pursues challenging stretch goals for self and staff
- Contributes to the development of new capabilities and promotes the implementation of new capabilities through words, actions and priorities
- Commits to continuous learning and building technical and leadership skills through training
- Stays up to date with emerging technologies and trends and demonstrates understanding of how they integrate into integrated communications programs
- Stays up to date on client business category, competitive landscape, and actively reads and digests news and culture to bring the best thinking to clients and client assignments
- Ability to act as a daily client contact for multiple clients simultaneously and possesses a track record of responsible, client-related finance management, including comprehensive managing within client budgets
Behaviors
- Actively demonstrates EGAMI’s Tenets and values of ownership, initiative, taking the lead and embracing challenges, optimism, humility and tenacity
- Serves as a positive role model; supports and respects colleagues, clients and partners; focuses on self-improvement and ensures work is based on strategic insights
- Effectively and consistently manages strengths and weaknesses of self and others; enables self and others to bring the best of their skills and talents to work; is consistently ambitious in setting and achieving goals
- Always takes all feedback as a constructive learning opportunity and acts upon it; enables others to thrive as part of agency life and adapts to others’ styles to do so; ensures excellence is repeated by rigorously identifying and socializing key learnings for all colleagues
- Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints
- Delivers substantial change for clients and the communities in which we operate; ensures new insights from self and others fuel innovation in agency approach and client work; uses diversity of perspective to elevate client counsel, the agency and own career
- Effectively implements change for clients and agency in a way that demonstrates powerful and unique thinking; uses thoughtful, strategic insights and knowledge to balance risk-taking for clients and the agency; holds others accountable for open-mindedness and embracing diverse viewpoints
- Ensures work and relationships are founded on open and honest communications; listens and asks the right questions during day-to-day work; upholds creative, ethical and legal standards
- Ensures that client counsel and agency action is always purposeful and challenging; prioritizes the interests of the wider agency; holds subordinates, peers and superiors accountable for demonstrating integrity and ethical behavior
- Demonstrates a strategic and thoughtful approach in challenging others to ask the right questions; prioritizes the interests of client service excellence ahead of individual advancement
Qualifications
- 8–10 years of relevant experience in integrated communications and/or related fields.
- Bachelor's degree in a relevant field from an accredited college or university.
- Previous agency experience
Ability to manage large projects, as well as teams, on multiple accounts
Superior written and verbal communications skills; demonstrated ability to effectively multitask, delegate and manage assignments and accurately evaluate others’ work
Familiar with best-practice integrated communications tactics and tools and the ability to appropriately recommend them to executive-level clients and lead the execution of all related projects
Proven ability to drive revenue generation via organic and net new business growth
Proven ability to act as a daily client contact for multiple clients simultaneously and possesses a track record of responsible, client-related finance management, including comprehensive managing within client budgets
Proven experience leading teams and to make sound judgments on a daily basis, and knowing when to seek senior counsel
Experience creating clarity from ambiguity to drive client programming and outcomes
Benefits
For our staff, we offer competitive benefits, including:
- wellness programs, 401(k), generous PTO, parental leave, hybrid work options, professional development opportunities, and unique programs like EGAMI BeWell, No Meeting Mondays, Wellness Fridays, and more!